Jennifer Lawrence Launches Hair Care Brand Mes°, Discusses Cosmetic Procedures in The Cut Interview

Actor Jennifer Lawrence, 36, launched a hair care brand, Mes°, this week, and in a cover story published Tuesday by The Cut she discussed cosmetic procedures she has had as a mother of two. The brand debuted with three products: the Multitask Repair Mask, Off-Duty Restyling Serum and Good Roots Volume Mist. For a limited time they are sold as The Low Maintenance° Edit bundle at $10 off. Lawrence developed the formulas with Jasmina Aganovic, an MIT-trained engineer who founded and runs Arcaea. She confirmed a breast procedure after her second child, which reports variously called a lift and an augmentation. She also mentioned "baby Botox" and said she is open to a future facelift. Photos from the shoot led some social media users to call her unrecognizable, while others credited makeup and lighting. Separately, on the Call Her Daddy podcast with host Alex Cooper, Lawrence confirmed she returns as Katniss Everdeen in Hunger Games: Sunrise on the Reaping, which opens next month, alongside Josh Hutcherson and Woody Harrelson.

NBC News, the only left-leaning outlet here, ran a shopping piece, disclosed its affiliate commission, and led with the launch, the three products, the $10 bundle discount and Aganovic's credentials. Its opening does not mention surgery or fan reaction. The right-leaning Daily Wire and Fox News both lead with plastic surgery and the "unrecognizable" reaction. They quote fan comments and Lawrence's "sexy mom" remark, and they call the procedure an augmentation. Fox says her candor was overshadowed by the reaction. Both sides mention the brand and The Cut, but only NBC covers its products and pricing. The independent outlets differ: TMZ stresses the breast lift confirmation, while The Hollywood Reporter focuses on her Hunger Games return and reunion with former co-stars.