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Falcons' throwback profile image draws comparisons to World War II-era German imagery

The artwork seemed to be an ill-advised effort to honor the 1966 Atlanta Falcons logo.Photo: NBC News
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The Atlanta Falcons on Wednesday posted a retro falcon design as their profile picture on Instagram and X, a black bird on red, white, black and gold stripes that drew comparisons online to World War II-era German military imagery. A team representative said late Thursday that the Falcons do not have a new logo and declined further comment. Historian Chris Creamer told NBC News the image was a common throwback-weekend post made without ill intent. Late Thursday the Falcons switched their X profile photo to a red helmet with a falcon on it. Atlanta hosts the undefeated San Francisco 49ers on Sunday at 1 p.m. ET at Mercedes-Benz Stadium, where the team will wear throwback uniforms.

Left-leaning NBC News leads with the team's declined comment and Creamer's view that the post was a routine throwback-weekend update with no ill intent. Alternative Awful Announcing focuses on design, saying the colors and angled claw led fans to link the logo to the Imperial Eagle used by the Nazi party, and it describes jokes and AI-made images. Right-leaning New York Post and Daily Caller emphasize online mockery, including a joke about invading Poland, and the Falcons' 2-4 record. All sides agree on the image, the comparisons and Sunday's game.

How the sides differ Left sources stress the throwback explanation and lack of intent; right sources stress fan mockery and the Falcons' 2-4 start.

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Left NBC NewsAtlanta Falcons post of retro team symbol draws Nazi imagery comparisons

NBC News leads with the team's declined comment and historian Chris Creamer's view that the post was a routine throwback-weekend update with no ill intent.

Alternative Awful AnnouncingAtlanta Falcons throwback logo image draws comparisons to Nazi imagery

Awful Announcing leads with design analysis, saying the colors and angled claw drew comparisons to the Nazi-era Imperial Eagle, and features fan jokes and AI-made images.

Right · 2 sources New York PostFalcons under fire as new logo draws Nazi comparisons

New York Post and Daily Caller lead with fan mockery, including a joke about invading Poland, and the Falcons' 2-4 start. Both highlight comparisons to Nazi Germany.