Apple unveils its first touchscreen MacBook Pro, priced from $2,899
Photo: New York PostApple on Wednesday unveiled its first touchscreen MacBook, the MacBook Pro with ProLED XDR Display, at an event in Los Angeles. The laptop has an OLED display with more brightness, better colors and wider viewing angles, and it runs macOS on Apple's M5 Pro or Max chips. The 14-inch model starts at $2,899 and the 16-inch at least $3,399, both notable increases over existing models, and it goes on sale November 6. CEO John Ternus said Apple was bringing touch to the Mac for the first time. The launch comes as laptop shipments are expected to fall 11% this year, and analysts link an AI-driven memory shortage to higher prices.
CNN, the only left-leaning outlet covering the story, leads by noting Apple once scoffed at touchscreen laptops, framing the launch as a reversal; its available text is a short excerpt. Alternative sources differ in emphasis. CNBC covers the display, chips, prices and Ternus's remarks alongside the market slump, while Reuters' headline stresses that the laptops are pricey. The right-leaning New York Post, which wrote before the event, leads with the expected unveiling amid a holiday product blitz. It recalls Steve Jobs calling touchscreen laptops ergonomically terrible and quotes analyst Anshel Sag saying Apple was always wrong to resist touch. Its text does not mention prices and frames the key question as how customers will respond, citing an uptick in Mac sales. All sides agree on the touchscreen debut and the reversal; they differ on whether to lead with the past, the prices or the sales outlook.
How the sides differ Left sources stress Apple's reversal; alternative sources emphasize prices and market slump; right sources recall past executive rejections.
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CNN leads with Apple's past scorn for touchscreen laptops, framing the launch as a reversal. Its coverage available here is a brief excerpt.
CNBC and Reuters report the specs, prices and Ternus's remarks, with Reuters' headline stressing that the laptops are pricey.
The New York Post, writing before the event, leads with the expected unveiling and past executive rejections of touchscreens. It features analyst Anshel Sag and the question of customer response.